Odds comparison
Bets must be placed 24 hours within registration. £25 free bets must be wagered on sports. Best must be placed 24 hours within registration. 1 x Ghost Leg Token for pre-match BuildABets only (min 5 legs, combined min odds 3/1, max stake varies).
First bet min. £10 cash at Evens+ (2.0) on accas (min. doubles). Bet £10 min. odds 1/1 (2.00) with 1+ football selection, excl. Free bet must be used on sports at odds of 1/1+ within 24 hours of credit. Receive a £10 sports free bet once the qualifying bet settles. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 new bookmakers not on gamstop days.
Virgin Bet’s FIVES gives you 5 randomly picked players across the week, 1 revealed per day, and pays cash for every goal they score in their listed match. The Bet Builder covers popular markets such as match results, total goals and cards, allowing customers to combine multiple selections from the same fixture. The headline is 5-A-Side, a free-to-play fantasy football game where you pick a team, score points on real-match performances and win free bets or cash.
Virgin Bet is built for punters who want a fast, easy-to-use football betting app and site designed with casual bettors in mind (4.7/5 on the App Store). That split is useful for football bettors, although the Bet Builder tokens cannot be used as ordinary singles. The welcome offer gives new customers £30 in free bets after a qualifying £10 sports wager at odds of 1/2 or greater. There is also VAR Payout on selected pre-match Premier League goalscorer bets when a goal is disallowed. The standout feature is Sub Payout, which carries qualifying player bets over to their replacement if the original selection is substituted. However, specialist football bookmakers may offer greater market depth and more extensive ongoing promotions.
From the sports betting page, pick your event and scroll down to see whether a boost is running that day. The app is slick and rates 4.7/5 on the App Store, and most payouts land within a few hours. The Bet Builder+ boost turns a two-leg bet builder into extra value on a winning slip. The 10Bet welcome offer is a 100% deposit match up to £50, credited to a separate sports bonus balance and requiring 10x wagering within 30 days. 10bet has been operating since 2003 under Blue Star Planet Limited, and it’s built its football reputation on regular, well-priced boosts rather than one headline feature.
Sky Bet is our pick for Premier League betting thanks to the depth of its EPL product. Nevertheless, Bally Bet’s performance makes it our pick for competitive Premier League match-result pricing in this test. Some other bookmakers produced lower margins in separately timed observations, but those results aren’t directly comparable with the main snapshot. These are small differences across a limited sample, rather than evidence that Bally Bet will always offer the best odds. What’s best is that the cash option means you’re not locked into bonus funds, which aren’t included in winning bets (less value). Most pre-match markets are carried over to in-play, and the live streaming catalogue offers tons of matches to watch as you bet.
The number one destination for real time scores for Football, Cricket, Tennis, Basketball, Hockey and more. Most standard football betting markets, including Match Result and Both Teams to Score, apply to 90 minutes plus stoppage time. However, smaller competitions typically have fewer betting markets, particularly for player-specific selections, Bet Builders and live betting. The bonus must be used in full and cannot be withdrawn as cash, but any winnings it generates (minus the stake) are paid as withdrawable cash.
It needs a £20 qualifying stake (joint highest on this list, with BetWright and Unibet) and the winnings carry a £200 cap, which is a big negative. Place a £10+ bet on an accumulator at minimum odds of Evens (2.0) and collect a £10 free bet for accas with 2 to 12 selections. The standout promo is the free-to-play £1,000 goalscorer jackpot, where you predict five anytime scorers across selected fixtures for a cash prize, with smaller free bet rewards for near-misses. Deposits must be made by debit card, the qualifying bet must settle within 7 days, and free bets land within 24 hours of settlement with a 7-day expiry.
That way, you can quickly determine if it matches your betting style and bookmaker preferences. That said, we broke down which football betting site is best in which category. But if you love racking up loyalty perks and rewards as you bet, a platform like Ladbrokes might be the right bookie for you. For example, if you are a punter who spends most of your time live betting, then bet365 will be your top choice.
